Exploring Copy Writing

August 24, 2007

I’ve waited for far too long to learn to be a copywriter. It all had to do with the mystique of “copywriting” (cue dramatic music). And I know I’m not the only one. I’ve written a half dozen or so sales letters, and even an e-mail marketing message or two. I’ve chatted with other writers who have shared my trepidation over hanging out their shingle as a copywriter.

Content? That’s easy…that’s in the bag. By copy is another beast. I don’t know if it was the intimidation factor with charging several hundred dollars for one page of writing (”surely a person’s writing can’t be that valuable!”). Or if it was the mistaken thought that it was something out of my reach.

But I’m beginning to realize that copy is not only not what I expected, but that I know nearly everything that I need to in order to get started.

So rise up fellow content writers! Don’t leave copy writing sitting on the table when you list your range of skills. Step out of your comfort zone, pick up a copy of The CopyWriter’s Handbook or Web Copy that Sells and get to practicing. I know I’ll be doing the same.

Posted in Techniques and Tips, Web Writing Basics