The Short Sweet Guide to Private Label Rights

After Lornadoone’s response to my last post on PLR, I realized I needed to do a little groundwork on the subject and properly introduce it. There are three basic categories when it comes to web content, at least from my perspective in the Internet marketing world.

#1-Original ghostwritten content

Mike Marketer pays me to write an ebook for him. I charge him for the work, and at the end he slaps his name on it and sells it as his own.

#2- Private Label Rights (PLR content)

I write an ebook. I sell it to Mike Marketer and dozens of his marketing buddies. They all have rights to edit it, label it as their own, rewrite it completely or combine it with some other PLR content on the same subject. They all use the content to post on their websites, sell as their own product, or giveaway to people on their mailing list.

#3- Original content

I write an ebook. I sell it to anyone who purchases it from my website.

Numbers 1 and 3 are basically the same, except in one case you’re your own client (and of course you don’t get paid up front).

You might be wondering why on earth someone would pay for content that other people have access to. PLR content is great from a marketer’s perspective because they can get great content for really cheap. They could even get it rewritten for less than it costs to purchase original content. When someone is building a lot of sites, or running a membership site, they need quality content…and lots of it! Buying PLR and then rewriting it is an easy way to get content for those types of projects.

PLR content also makes great research packs. In fact, some PLR providers sell “starter kits” on niche topics that just have article ideas instead of full blown articles. Off the top of my head, I believe the ladies at www.easyplr.com do something similar to this for some of their topics.

Now, on the flip side, you may be wondering why this is good for web writers. If I spend 10 hours writing 10 articles for a client for $20 each, I’ve made $20 an hour. Normally it only takes me around 30 minutes to write an article, but for arguments sake, let’s say I have no experience with the topic whatsoever.

So that’s $200 in 10 hours which equals roughly two days of work for me. Not bad.

But what if I took that research that I did and rolled it over to 10 new articles on a similar topic, and then sold those with PLR rights for $10 per pack. If I sold 40 packs total (my limit on PLR-Direct), then I’d make $400 for the same amount of work.

You don’t have to base your PLR packs on previous research for other projects. You can write about topics you’re familiar with or do some keyword research to see what’s hot at the moment.

And that’s the scoop on PLR. You can write PLR ebooks and reports in addition to articles if you want. And there are also PLR websites, which I’ve experimented with in the past. There’s a lot of different ways to skin the PLR cat.

I’d love to answer any questions anyone has on PLR, so feel free to ask them in the comments and I’ll create a series of posts.

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November 7, 2007 | Filed Under Making Money, Techniques and Tips, Web Writing Basics 

Comments

8 Responses to “The Short Sweet Guide to Private Label Rights”

  1. wordvixen (18 comments.) on November 7th, 2007 11:57 pm

    Thanks for posting this! I’ve been wanting more information on the subject since you mentioned PLR a few weeks ago in reference to my comment on rewriting articles.

  2. courtknee on November 8th, 2007 1:02 am

    I’m glad it was helpful! Please let me know if you need more information on writing PLR. I know my business was really helped when I discovered it. :)

  3. lornadoone (9 comments.) on November 8th, 2007 1:44 am

    Thanks for explaining that more clearly. To be honest, I still have mixed feelings about this.

    I’m curious as to how you find “buyers” for the articles/ebooks/reports.

  4. courtknee on November 8th, 2007 2:56 am

    I normally sell my packages on the Warrior Forum (www.warriorforum.com) or through my PLR website. My site is in flux right now but you can see how some other people do it at www.easyplr.com, www.allmomcontent.com and www.plrminimart.com.

  5. lornadoone (9 comments.) on November 8th, 2007 5:58 am

    Cool, thanks for the links. This is one of those things I’ve been wanting to learn more about, but it seemed so overwhelming to start from scratch. Thanks for the guided tour!

  6. LS (23 comments.) on November 15th, 2007 9:50 pm

    I’d like to know more about promoting my PLR site. I haven’t written much for it because it doesn’t get much traffic, and I haven’t promoted it because there’s not much on it yet. Which step should come first, and how should promotion be done? I’d like to get off my can and do something with the site.

  7. courtknee on November 16th, 2007 7:33 am

    Thanks LS! I’ll work on a post about self-promotion.

  8. November 2007 Linky Love : Get Paid to Write Online on November 18th, 2007 12:04 pm

    […] The Short Sweet Guide to Private Label Rights […]

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